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A PARTNERSHIP SUCCESS STORY
Transforming the Customer Experience at Worldwide Golf
Industry:
Golf retailer
Size:
80 retail locations
across 20 states
Multi-year Digital Transformation:
Add services overview here
21
VENDORS
evalauted
10
TEAMS
involved across the organization
7
PERSONAS
addressed
8
BRANDS
included
THE OPPORTUNITY
To meet the evolving needs of golfers nationwide, Worldwide Golf set out to unify its brand presence following the acquisition of various sub-brands. Over time, this growth led to a fragmented customer experience and inconsistent loyalty programs threatening customer retention and overall lifetime value. Recognizing the need for a cohesive strategy, Worldwide Golf partnered with Sophelle to develop a comprehensive loyalty program aimed at boosting customer engagement and strengthening brand loyalty.
“Add a quote here from the client or could be internal from Sophelle.”
Name
Position, Company
THE APPROACH
To tackle the challenges, Worldwide Golf and Sophelle collaborated to develop a robust
loyalty program strategy that encompassed all brands under its umbrella.
BUSINESS CASE DEVELOPMENT
Conducted an in-depth analysis to outline the anticipated costs and benefits of a unified loyalty program, clearly demonstrating its value to stakeholders.
CROSS-BRAND VISION ALIGNMENT
Engaged all stakeholders to create a sharedvision, ensuring collective commitment to the program’s success and alignment on common goals.
TRANSITION TO PROACTIVITY
Coordinated program management across 8 vendors to foster strong cross-team collaboration, ensuring clear communication of program dependencies and alignment of workstreams ensuring a smooth rollout of multiple technologies with minimal issues.
THREE-YEAR ROADMAP
Developed a comprehensive plan for people, processes,and technology that outlines costs and expected benefits.
“Add a quote here from the client or could be internal from Sophelle.”
Name
Position, Company
THE RESULTS
ENHANCED CUSTOMER LOYALTY:
A unified loyalty program designed to strengthen customer engagement across all brands.
DEEPER CUSTOMER CONNECTIONS:
A consistent and rewarding experience that nurtures lasting relationships.
COMPETITIVE ADVANTAGE:
By maximizing customer lifetime value, Worldwide Golf is well-positioned for success in the golf retail industry.
“Add a quote here from the client or could be internal from Sophelle.”
Name
Position, Company
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