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A PARTNERSHIP SUCCESS STORY
Rebuilding Century 21’s
IT Portfolio and Operations
Industry:
Off-price fashion and home goods
Size:
24 stores (pre-bankruptcy)
Flagship location in Manhattan’s Financial District
Transformation Program Highlights:
ERP System Overhaul
Integrated Data Management Solution
In-house IT Management Transition
Process Automation and Optimization
5
MONTH
ERP System Implementation
100%
REDUCTION
in manual data
reconciliation delays
+
INCREASED
inventory accuracy and visibility
THE OPPORTUNITY
Century 21, the original off-price fashion retailer, reemerged from bankruptcy in 2023, reopening its flagship Manhattan store. Hindered by a non-retail-focused ERP system causing inefficiencies and unreliable data,
the company needed a retail-centric IT infrastructure to optimize processes and enable real-time decision-making. Sophelle was entrusted as their IT partner to lead the transformation, rebuilding Century 21’s operational backbone and positioning it for long-term success.
“Century 21 faced a common but critical challenge—getting site visitors to
take real action. We set out to bridge the gap between online traffic and
meaningful customer actions.”
Joe Dela Cruz
Executive Vice President, Sophelle
THE APPROACH
RAPID SOFTWARE SELECTION
Led a comprehensive assessment of Century 21’s requirements, leveraging
deep industry expertise to find the right fit quicky. Jesta I.S. was selected for its retail-focused ERP, aligning perfectly with their goals
STREAMLINED IMPLEMENTATION
Executed a full-scale implementation of the new ERP system in just five months - half the standard timeline - managing change across teams, training staff, and ensuring quality assurance during deployment.
INTEGRATED IT MANAGEMENT
Guided Century 21's transition from external IT reliance to in-house management, developing scalable disaster recovery plans and operational playbooks to ensure long-term stability and success.
PROCESS OPTIMIZATION
Redefined operations by automating inventory management and enhancing
efficiency to empower the Century 21 team.
“We focused on personalization and optimization, crafting a strategy that
fit Century 21’s goals and made every visitor’s experience more relevant
and seamless."
Joe Dela Cruz
Executive Vice President, Sophelle
THE RESULTS
IMPROVED DATA ACCURACY:
Enhanced data availability allows real-time decision-making, eliminating delays in reporting and enabling faster replenishment.
RETAIL-FOCUSED ERP SYSTEM:
The Jesta implementation streamlined merchandise management and tailors workflows to Century 21’s needs.
OPERATIONAL EFFICIENCY:
Automation reduced the need for manual processes, freeing up resources to focus on core business activities.
SEAMLESS IT TRANSITION:
Sophelle's hands-on approach ensured minimal disruption during the migration to in-house IT management.
SCALABILITY FOR GROWTH:
Century 21 now has the infrastructure to quickly replenish and expand its product assortment, improving the customer experience.
“With the right personalization strategy in place, Century 21 saw a real lift
in engagement and conversion – proof that a customer-first digital approach
makes all the difference.”
Joe Dela Cruz
Executive Vice President, Sophelle
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